HOW IT WORKS
I follow a multi-pronged approach to systematically solve a problem through creative means. This involves strictly establishing deadlines and following them, splitting a problem into multiple pieces (like Jigsaw puzzle that all comes back in the end!)
Strategy
Ask WHY? To solve the problem is to know it first. And knowing involves understanding the right requirements, doing due diligence in the form of market research, competitive analysis, user research, data analysis. All the collected information is then used for exploring possible technical and design solutions!
Design
Creativity. Design is intelligence made visible. I channel the information from Step 1 into creating a pixel perfect design of app, website or any product. During the transition from wireframes into the final design I create prototypes simulating final end results before they are deployed. Finally, the near-final prototype is shown to the stakeholders to get their approvals/comments/suggestions before the product is ready for the next stage.
Development
Bringing designs to life. Bringing designs to life! Being a product designer/owner, I work in a close collaboration with developers until the finish line and beyond. I make sure that the development team understands the design, ideation of the product and the product conforms completely to its vision.
Quality assurance
Truth. “If a thing’s worth doing, it’s worth doing well.” ~Chinese Proverb. A product must undergo rigorous testing before it can be implemented in the market. Once the development and QA team provide a sign-off, I work on conducting demos and overseeing them to ensure that the product meets their requirements.
