A LIFETIME OF OBSERVATIONS
Growing up in India, my father would always take us to explore our country. From the Indian Ocean to the lower Himalayas we always enjoyed these adventures, the never-ending horizons, and the colorful people. I grew up taking in all the small details that make India such a diverse yet welcoming place.
I have always been interested in “the details,” all the pieces that work together to build a bigger picture. I love asking, “why” and working towards discovering answers to solve my questions.
Although I have always been interested in digital arts, today I am more focused in the area of user experience, research, usability testing, and user interface design. I care about people and how they are affected by my work.
As a Digital Experience Innovation professional, now more than ever do I understand the underlying pieces that can complement and take a design from good to -> great. I understand it’s sometimes more difficult to create a simple and easy-to-understand design and I am willing to work hard to achieve an end goal that will make the user happy.
I love futuristic designs and when I’m not working on projects I enjoy reading about trends surrounding the future of technology. I have a specialty in understanding where our digital world is headed. It’s an area that is moving quickly but I know I can help you and your company craft experiences that will succeed in this world.
I am always interested in discussing new technology, innovative ideas, start-ups, and cooking.
CAREER HISTORY
Feb 2022 — Present
PRODUCT DESIGN LEAD, SYMCOR
Leading the establishment of a rigorous design thinking culture and the standardization of UI/UX processes, thereby ensuring our projects resonate with both innovation and uniform excellence.
As the central figure in our Creative Design team, I oversee the strategic allocation of tasks and spearhead the synchronization of project objectives with execution timelines, ensuring an optimal workflow.
Educate stakeholders on the value of the Creative Design team, leveraging creative communication to showcase the team's impact and foster organizational partnerships.
Mentor team members in critical design skills and methodologies, promoting a culture of continuous learning and professional growth.
Lead the product design lifecycle from concept to launch, ensuring designs meet user needs and business objectives through a customer-centered approach.
Collaborate effectively with stakeholders and team members to translate product requirements into intuitive design solutions, and rapidly prototype, test, and iterate designs.
July 2020 — Feb 2022
LEAD UX & UI RESEARCHER, ROCKETFNCL
Encompass steering our dedicated team of UX & UI consultants and front-end developers to architect and refine interfaces across RocketBNK's comprehensive suite of services, catering to both B2B and B2C sectors.
Clearly defining digital feature requirements and drafting precise specifications to guide development efforts, ensuring our digital touchpoints — from responsive websites to applications — embody elegance, usability, and desirability, thereby enhancing user satisfaction.
Creating high-quality, functional prototypes that effectively communicate, validate, and further the conceptualization of future RocketBNK products and applications, ensuring for success in the marketplace.
Fostering strong collaboration with leadership and key stakeholders throughout the product lifecycle — from concept ideation and design to development, implementation, and validation. This includes working alongside designers, management, internal business partners, delivery managers, engineers, and subject matter experts to ensure a cohesive and successful product development process.
Oct 2017 — Present
LEAD UX DESIGN& INFORMATION ARCHITECT, VENNGO INC.
• Manage the entire end-to-end product life cycle from strategic planning to delivery
• Own product vision, direction, and problem assessment on behalf of the stakeholders to discover, define, assets, and document business needs and requirements in a comprehensive form to be implemented by the development team and ensure all projects are aligned with the overall corporate strategy.
• Leading the designers and design the User experience flow, user journeys, and serve as the subject matter expert for all current products and future products.
• Work with Business owners to develop highly informed user flows, strategy planning for the current and upcoming projects patterns by analyzing and examining business requirements and historic end-user data
• Actively using usertesting.com to ensure the feedback on the current platform, content, usability testing, data comparison for clicks vs views, etc.
• Document business and product workflows with Omnigraffle.
• Writing editorials on confluence and HR magazines.
• Work with the Development and QA Teams to ensure timely delivery of releases for all devices mobile & web.
Oct 2016 — Apr 2018
FREELANCER
• Helped in establishing the online presence for the company by developing an overall marketing approach in line with business priorities and commercial needs creating and driving customer acquisition and retention strategies.
• Designed the website and planned the SEO to attract more users to their e-commerce platform.
• Managed ad world like Google ad, Yelp, etc.
Nov 2014 — Oct 2016
UI/UX DESIGNER, TRAPEZE GROUP
• Lead the design team with the development and implementation of standards for UI/UX design for mobile and desktop software applications and in-vehicle hardware displays.
• Work at a fast pace environment to effectively prioritize projects timelines within an agile framework.
• Lead Trapeze branding in designing and implementing new technologies.
• Assisted in building UX/UI team and reported directly to VP Product Development.
May 2014 — Jul 2014
UX RESEARCHER/DESIGNER-CONSULTANT, CANADIAN TIRE INNOVATIONS
• Optimized in-store Kiosk system and designed a cross channel platform for way-finder on Kiosks
• Created UI & a working prototype.
Jan 2014 — Apr 2014
UX RESEARCHER AND DESIGNER, THE SOURCE
Created an online concept experience for The Source retail store.
Optimized cross channel interactive experience & community building. Created brand awareness by design and social media focusing on how to increase the organic footstep during the summer month by doing some SEO.
Suggested marketing strategy by creating Augmented reality Mock-ups. Also showing analytical research on “Why the mobile app is so important?”.
Apr 2013 - May 2013
FREELANCER , MIT
Designed website logos by following design psychology and UI design of the website of MIT Boston, USA.
Created 3D models and animation through clean visualizations and user need.
Jun 2012 - Oct 2012
MOTION GRAPHICS/ANIMATINON INTERN, MMG
Created Video production from scratch using: Adobe After Effects, 3D's Max and Photoshop Followed heuristic approach, and finished projects on time.
Made UI/UX designs for projects.
Storyboarding and Wireframing.
Clients include P&G, Ethicon (Johnson and Johnson company). Contech and Kellogg's.
Sep 2009 - Jun 2012
CREW LEADER, UNIVERSITY OF CINCINNATI
Installed, maintained, and provided technical assistance with the electronic classroom equipment across the campus, including projectors, computers and other hardware.
Sep 2009 - Dec 2010
GRADUATE ASSISTANT, DAAP, UNIVERSITY OF CINCINNATI
Taught 3D Animation and Multimedia, advanced animation techniques (realistic environmental rendering, texture, design, lighting effects, etc.) using 3D Studio Max, Maya, and Adobe Premiere.
EDUCATIONAL HISTORY
Nov 2019 — Present
ONLINE CERTIFICATE - HAPPINESS AT WORK
UC BERKELEY, USA
Sep 2013 — Aug 2014
MASTER OF DIGITAL EXPERIENCE INNOVATION (MDEI), UNIVERSITY OF WATERLOO
Sep 2013 — Aug 2014
PMP COURSE STUDY CERTIFICATION, UNIVERSITY OF WATERLOO
Sep 2009 — Jun 2012
MASTER OF FINE ARTS( MFA), UNIVERSITY OF CINCINNATI, DAAP, USA
May 2006 — May 2009