DIGITAL BANK & BANKING SERVICES
Modernizing Payments and Banking
Rocket Financial delivers technology-led lead products and services that directly innovate within the payments or banking industry or enable rapid deployment of innovative fintech solutions by our clients. Bringing together deep payments and technology experience from startups, industry disruptors, and global financial institutions, RocketFNCL delivers both core technology (we call it KOR) and best-in-class consumer and business solutions.
My responsibilities encompass steering our dedicated team of UX & UI consultants and front-end developers to architect and refine interfaces across RocketBNK's comprehensive suite of services, catering to both B2B and B2C sectors. As an integral member of the cross-functional team, I play a pivotal role in facilitating strategic decision-making, presenting innovative solutions, and pinpointing opportunities for enhancement in our offerings and operational strategies. Collaborating closely with the Product Marketing team, I lead efforts to gather and dissect user feedback, oversee beta testing programs, and execute market testing to inform our design and development process.Responsibilities
Lead Strategy & Product feature flow, UX & UI, User Research, Competitive Analysis, Data Analysis, Resource Management, Front End UI development.
Software used
Figma, Jira, Confluence, Sharepoint, Adobe XD, Adobe Creative Suite, Maze.com, Office 365, Mailtrap, Google Analytics, Power BI​
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GROUP DISCOUNT PROGRAMS
Befits for good times
Venngo is Canada's largest employee discount provider. The platform is a closed platform and can only be accessed by users with active accounts provided to them by their employees. I was involved to manage the entire end-to-end product life cycle from strategic planning to delivery. Working with product and business owners to develop highly informed product roadmaps, strategy planning, designing the user experience flow, user journey maps, and serve as the subject matter expert for all current products and future products.
Responsibilities
Product Strategy, Product feature flow, UX & UI, User Research, Competitive Analysis, Data Analysis, Product development mentoring.
Software used
OmniGraffle, Jira, Confluence, Sharepoint, Adobe XD, Adobe Creative Suite, Usertesting.com, Office 365, Mailtrap, Google analytics, Power BI​
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GROCERS
In order to cope with outstanding grocery deliveries because of COVID-19, I thought why not to help people by creating yet unique online grocery delivery experience.
Responsibilities
Ideation, Product Strategy, Product feature flow, UX & UI, User Research, Competitive Analysis, Data Analysis, Product development mentoring.
Software used
OmniGraffle, Adobe XD, Adobe Creative Suite, Office 365, Google analytics
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TRAPEZE GROUP
Trapeze Group is engaged in the development, installation, and customization of intelligent transportation systems. Its product offerings include scheduling, route optimization, staffing asset management, and communication systems. I was involved as an intermediate user experience designer and researcher, as my work focused on understanding and teaching them their commuter base, more specifically, how rider insights will help them develop their product, riders pain point, how transit drivers deal with the situation during commute and how we can use this knowledge to build an advanced and smart transit system.
Responsibilities
Product Strategy, Focus group, product feature flow, UX & UI, User Research, User journey map, Product roadmap, Competitive Analysis, Data Analysis, Product development support.
Software used
Invision, Jira, Confluence, Adobe Creative Suite, Office 365, Visual Studio, Visio.
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OTHER PROJECTS
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